Iman Cosmetics: Foundation, Lipstick & Makeup for Women of Color

Iman Cosmetics Best Sellers

Cosmetics Moisturizing Lipstick, Pink, Flirtatious

IMAN Moisturizing Lipstick, Iman Nude

Cosmetics Moisturizing Lipstick, Dark Purple, Opal

IMAN Moisturizing Lipstick, Opal

Hydrating Cream Concealer for Dark Circles and Blemishes

IMAN Concealing Foundation for Dark Skin

Cosmetics Lip Pencil Sprice

IMAN Lip Pencil, Sprice

Cosmetics Perfect Eye Pencil, Forbidden

IMAN Perfect Eye Pencil, Forbidden

Moisturizing Lipstick, Pink Nude, Baby doll

IMAN Moisturizing Lipstick, Sheer Iced Tea

Lip Shimmer Honey

Lip Shimmer Honey

Luxury Blushing Powder, Peace

Luxury Blushing Powder, Peace

Cosmetics Perfect Eye Pencil, Forbidden

IMAN Second to None Stick Foundation

Moisturizing Lipstick, Pink Nude, Baby doll

Cosmetics Lip Pencil

Lip Shimmer Honey

Cosmetics Lip Shimmer Debutante

Luxury Blushing Powder, Peace

Cosmetics Luxury Highlighter, Rose Gold

Iman Cosmetics Makeup Catalog

Iman Cosmetics was created for women of color — deep, rich foundation shades and pigment-packed color. Shop Iman foundation, lipstick, blush and eye makeup available on Amazon.

See All Iman Cosmetics on Amazon →

What Iman Stands For

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Clean Ingredients

Formulated with pure, naturally derived components, every product is free from harsh chemicals, parabens, and synthetic additives. This ensures a safe, gentle, and nourishing experience for all skin types, focusing on the essential elements that skin truly needs.

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Proven Results

Backed by dermatological research and rigorous testing, these formulas are designed to deliver visible, lasting improvements. The primary focus is on enhancing natural beauty, providing effective hydration, and promoting optimal, long-term skin health.

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Cruelty-Free & Vegan

A strict commitment to ethical standards means no animal testing is ever conducted at any stage of production. The entire collection relies exclusively on sustainable, plant-based ingredients to deliver high-quality beauty solutions that respect animal welfare.

Made for Every Shade You Actually Are

Iman Cosmetics started because the mainstream makeup aisle wasn’t built for everyone, plain and simple. It was founded by Iman—a literal supermodel who got completely tired of mixing her own foundation backstage because absolutely nothing on the commercial shelves matched her skin tone. The brand basically began as a direct fix for a massive problem the beauty industry just kept happily ignoring. The idea behind it was simple: build a cosmetic line where deeper, warmer, and traditionally harder-to-match skin tones aren’t treated like a lazy afterthought or a single token dark shade tucked awkwardly at the dead end of the display range.

What you actually get here is a full spectrum of foundations, concealers, and rich pigments built around real, complex undertones. None of that insulting “universal” beige crap that works on absolutely no one.

The formulas are meticulously made to sit right on skin that’s too often left guessing by other brands. Honestly, it’s the kind of shade range you’d naturally expect if the actual people designing the makeup actually wore the products themselves. Because guess what? They did.

If you’ve ever stood in front of a giant wall of glass bottles at a boutique and walked away with absolutely nothing, feeling invisible . . . well, this is the brand that figured that out a long time ago. No fake, overblown promises about magical transformation. Just actual makeup that matches. Which, for a lot of people, is the exact part that’s always been missing.

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Something to Hold It All Together

IMAN Skin Care

Skin Care

IMAN Makeup

Makeup

IMAN Hair Care

Hair Care

IMAN Accessories

Accessories

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More Ways to Wear Iman

 Luxury Eye Defining Powder, Vixen

Luxury Eye Defining Powder, Vixen

Time Control Liquid Assets Skin Refresher Lotion

Time Control Liquid Assets Skin Refresher Lotion

Perfect Eye Pencil Seduction

IMAN Luxury Eye Defining Powder

 Eye Shadow Duo, Mysterious

IMAN Luxury Duo Eyeshadow, Enigma

Got Answers

A straightforward collection of the most common questions — covering orders, products, and everything in between.

What shades work best for deeper skin tones?

The range was developed with rich, melanin-rich complexions in mind, with formulas designed to complement undertones from golden to deep ebony. Shade guides on each product page list undertone matches to help narrow the options.

How long does a typical order take to arrive?

Standard shipping usually takes 3–7 business days within the continental US, while expedited options arrive in 1–3 days. Orders are processed within 24–48 hours, and a tracking number is sent by email once a package ships.

Can items be returned if a shade doesn’t match?

Unopened products can be returned within 30 days of delivery for a refund. Opened cosmetics are generally not eligible for return due to hygiene standards, though defective or damaged items can be reported to support for a replacement.

Are the formulas tested on animals?

None of the formulas are tested on animals at any stage. Full ingredient lists appear on each product page for anyone checking for specific sensitivities or allergens.

How should foundation be matched without trying it in person?

A shade-finder tool walks shoppers through questions about undertone and depth to suggest a match. When the choice falls between two shades, the lighter one tends to suit cooler settings and the deeper one warmer settings.

What is the best way to keep products fresh once opened?

Storing items in a cool, dry place away from direct sunlight helps preserve texture and pigment. Most cosmetics carry a small jar symbol indicating how many months they stay good after opening.

Still have questions?

Submit a message below and a customer service representative will respond within 1-2 business days.


Iman Cosmetics Shade & Buying Guide

Iman Cosmetics was launched by supermodel Iman to give women of color makeup that actually matches their skin. The range is built around warm, golden and red undertones that many mainstream brands miss.

How to choose your Iman foundation shade

Iman foundation shades are grouped into Sand (light to medium), Clay (medium to tan) and Earth (deep). Within each group, lower numbers are lighter. Test along the jawline in daylight — the right shade disappears into your skin.

Liquid, stick or cream-to-powder?

Liquid makeup gives a natural, buildable finish; the Second to None stick is quick for touch-ups and concealing; cream-to-powder suits oily skin that needs a matte finish.

Iman makeup for lips and cheeks

Iman lipsticks and blushes are pigment-rich, so a little goes a long way. Copper, berry and nude-brown shades are best sellers for deep skin.

Shop Iman Foundation on Amazon

Made for Every Undertone

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Maya R.

Bought the Perfect Lip Pencil in Spice for my wife and ended up borrowing it myself for a photoshoot. The color stayed put through a full day of hot lights.

Curly-haired woman posing

Denise K.

I’ve worn the Luxury Radiance Booster under my regular foundation for three months now. It gives my skin this lit-from-within look without the glittery mess I expected.

Woman with windblown hair

Yolanda M.

What sold me was the range. I’m a warm sand and my sister is closer to earth, and we both found our exact shade in the same line. That almost never happens for us.

Got a Question?

Sizing help, material details, or general thoughts — send them here and a response will follow.